5 Best Social Media Platforms for Business in 2021 (With Case Studies)

5 Best Social Media Platforms for Business in 2021 (With Case Studies)

Have you been wondering how other businesses are using social media platforms to derive sales? Don’t be surprise, social selling is now high ticket for businesses to target potential audiences.

Social media platforms have now become an asset every business acquires and invests in to find a potential prospect, engage with new prospects, answering questions, create awareness about products or services until prospects buy.

The good thing about the social platform is that, there will always be an audience on one or all of the platforms waiting for your business product or service.

If you’re not taking advantage of social media to generate leads, sell, or direct traffic to your website, then you’re missing out on a great marketing tool.

Ready to learn about the best social media you can use for your business? Then is guide is for you.

In this guide, we’ll show you the 5 best social media platforms for business that you can utilize to generate leads and sales including Case studies of businesses crushing it on TikTok.

There are a lot of social media platforms you can use to sell your products or services but you first need to have an instinct about which of the social platforms your potential audiences are the most and what kind of content they like to consume.

Let’s get started!

1. Using YouTube For Business

Video has now become the best effective tool to engage audiences as well as drive sales as video marketing can capture an audience best. Even Dreamgrow testified that video engages even the laziest buyers.

With users searching for video guides, information, and with modern customer who wants to see the product in action, videos now seem more engaging then other types of marketing media out there.

With YouTube been the 2nd most visited site in the world, it has become an indispensable advertising and marketing tool for businesses in this 21st century for businesses to launch or promote products, express your brand’s personality, and provide customer service.

As a business owner you can also take advantage of YouTube to promote your product and services at no cost. With YouTube, you can acquire potential customers who will likely purchase your products.

There are numerous ways you can use to produce video content for small business to gain audience attention. You can start by repurposing infographics into explainer videos, or create short tutorials or product demonstrations to give audience a reason to buy your product.

You can even consider creating a video capturing your corporate profile, or interview with previous client. You can get started by making product review of the products you sell or service you render.

How to Use YouTube for Business

  • Know your business objectives and the kind of videos that will achieve your goals.
  • Create a YouTube channel for your business
  • Creating engaging explainer videos, short tutorials or product demonstrations to acquire potential customers
  • Direct viewers to your business website, where they can learn more about the company, or make a purchase, or request for your service
  • Reach new audiences with video Ads on YouTube

Case Study of Ahrefs using YouTube for Business

Ahrefs Tv is owned by Ahrefs.com, a well-known company that focus on toolset for backlinks and SEO analysis that content writers as well as bloggers can use of to rank higher on search engine.

As a business in a very highly competitive industry, Ahrefs utilized the power of YouTube to teach people how to effectively make use of their toolset, and in turn they create a very significant attention for their brand.

Within 7½  months, Ahrefs claimed that they were able to achieve over 3 million minutes of watch time, which is something that worth a 6 years worth of attention.

Rather than promoting their business upfront, Ahref provided useful how-to videos for SEO analysis, backlink building as well as content writing, which in turn create attention for the brand in the industry.

But if you watch Ahrefs video tutorials you will notice their utmost goal is to promote their business by teaching people how to make use of their toolset to rank higher on search engines.

As an entrepreneur in any niche, you can also create a YouTube strategy to create awareness and engagement, generating more leads and conversions, or driving more traffic to your website

Ahrefs is one of the company we can see out there that definitely utilized the power of YouTube to promote their business to the world for free.

The lesson: No matter what product or service you are into, you can also utilize the power of YouTube to create attention for your brand and as well give review, or teach people how your business works or standout among others.

2. Using Facebook For Business

Social Media Platforms for Business

Facebook is the biggest social media platform among others with about 2.5 billion active users monthly which is like one-third of the world’s population using the platform.

Most businesses took the opportunity to invest in social selling by posting engaging content regularly, creating Facebook ads and Messenger chatbots for their business.

It doesn’t even matter what niche you’re in, there’s a good chance you’ll find your target audience on Facebook that you can engage with since Facebook is an already established community of people with different interest. 

As new business or existing business you can use Facebook to familiarize people with your brand and increase fan engagement when communicating you products.

You can also drive Facebook fans to purchase directly from your online store that you have create and list your products on.

How to Use Facebook for Business

  • Create a business page on Facebook for your business.
  • Post valuable content your ideal audiences need.
  • Make use of Facebook store to promote and sell your products.
  • Setup Facebook Messenger Chatbot to market and drive sales.
  • Running of Facebook Ad campaigns to generate more leads and sales.

Case Study of Jiji using Facebook for Business

Jiji.ng is a free classifieds online marketplace that enables buyers and sellers to meet and exchange goods and services in Nigeria.

With millions of fans on Facebook, you could say the brand is popular. No gimmicks. No memes. Just content that engage audiences.

Rather than giving customers a link to a purchasing a product or order a service on their site, the post engaging contents regularly to keep their fans and customers.

Other businesses like Aliexpress, Jumia, also utilize Facebook to engage audiences and promote products.

And sometimes, they create more awareness about their brand, and they also promote the classified products and services to their fans.

As a business owner you can definitely make use of your personal Facebook status, Facebook page, Facebook group, Facebook buy & sell group to sell off your products and services just like others.

The lesson: As an entrepreneur that is into ecommerce business, you too can utilize Facebook to increase fan engagement, and also drive fans to purchase your products on your ecommerce site.

3. Using Instagram For Business

Social Media Platforms for Business

Instagram is a highly visual experience to tell your business story through captivating photos, videos, and captions. It’s visual, simple and it’s attracting the younger generations more than other social media platforms. 

Instagram has one of the highest audience engagement rates of all the social media handles. People come to Instagram to be inspired and discover things they care about, which includes content from brands and businesses.

In fact, 58 times more engaging than Facebook and 120 higher than Twitter as 60% of the active users said they discover new products on Instagram regularly.

Having an Instagram business profile for your business is a smart move as you can easily create awareness for your brand and products by creating Instagram Stories.

When it comes to brands or new business using Instagram for business, it’s a fast-paced to drive traffic, make sales, and attract a loyal community of followers.

The storytelling has reached a new dimension with the added creative touches via stickers, music, or polls, making them an exclusive feed for the most dedicated followers.

How to Use Instagram for Business

  • Create an Instagram business profile for your business.
  • Post valuable articles, reviews, guides, and stories to build your Instagram followers.
  • Activate the “Shop” tab for your business account to start selling your products. 
  • Using Instagram hashtags to promote products or services.
  • Creating quality videos to capture the attention of your ideal audiences.
  • Setting up Instagram ad campaigns to drive traffic to your store and boost sales. 
  • Making use of Instagram Influencers to promote your business.

Case Study of bags_warehouse1 using Instagram for Business

bags_warehouse1 is use to sells ladies stuff like bags, clutches, footwear’s and more on Instagram in which potential buyer will have to chat with the seller on WhatsApp to place order and make payment.

If bags_warehouse1 sells fashion stuffs, then Instagram is the right channel to advertise them. But it’s not just about being a trendsetter — Instagram strategy for a fashion business not only captivate audiences, but seem easy for audiences to ask question, share experiences, and also buy product.

To no surprise, celebrities like Kylie Jenner and a brand like Veja sneakers drove big spikes in search, influencing shoppers around the world.

Therefore, the decision to use this channel was natural, original and intelligent. The goal was to increase brand awareness and build a loyal customer base.

Even without having a customized brand name for the business, they are still doing well by utilizing the power of social media for marketing.

The business owner majorly upload fancy female stuff to attract potential buyers on Instagram who are willing to buy without going to physical store.

Even if you are into professional career like graphic designing, fashion designing, video production, etc – you can definitely make use of Instagram to sell off your services.

The lesson: As a business owner, you can easily sell off your products and services on Instagram using quality product images and video.

4. Using LinkedIn For Business

Social Media Platforms for Business

LinkedIn is a highly visible social media presence for corporate business and freelancers as it allows company or individual to build credibility, create a meaningful network with expertise from established experts in various industry.

LinkedIn as more than 580 million members and more than 2.5 million companies use LinkedIn for business, which shows that the social platform is highly lucrative for business.

LinkedIn is also known as a preeminent social network for recruiting and hiring top talent, as a freelancer, you can make use of LinkedIn to build connection and get jobs.

It’s an ideal platform for entrepreneurs looking to make a name in the business-to-business market as you can easily increase your business visible on a professional level.

As a business owner, you can create both a LinkedIn personal profile and a LinkedIn company page for your business to showcase you in a professional light, and to entice potential audiences with your business LinkedIn Page which help showcase business objectives, goals, and achievement.

LinkedIn is definitely a good platform you can make use of to create awareness for your brand or new business if you are in the corporate industry.

How to Use LinkedIn for Business

  • Create a professional personal profile on LinkedIn.
  • Create a LinkedIn business page for your business.
  • Post valuable contents that will show your professionalism and your business objectives and goals.
  • Making use of relevant hashtags related to your business to reach your ideal audiences.
  • Reach your ideal audience base on company services, job title, location, education, skills, etc.
  • Running LinkedIn Ad campaigns to boost your reach.

Case Study of Utiva using LinkedIn for Business

Utiva is a digital school where anyone can learn premium technology skills like Data Analyis, Product Design, etc – and become the next highly-sort after talent that Global Companies Hire without Hesitation.

As an learning platform that teaches skills needed in corporate firms, Utiva sees more opportunity in promoting their company on LinkedIn then other social platform.

With Linkedin, Utiva is growing quickly with the compelling content about topics relevant to the company activities including scholarship programs and events.

Even the inspirational stories of Utiva shared by the CEO, and the team member help boost the social awareness of the company on LinkedIn which as really influence the growth of the company.

The lesson: Identify where your targeted audiences is and how you can capture their attention. Using wrong social platform for business can result in waste of time and resources.

5. Twitter

Social Media Platforms for Business

Twitter is another social platform that can be an effective business tool for generating your ideal prospects, connecting, and interacting with prospects.

There are about 32 million active users, a massive audience for the social network exists.

Twitter is like a house for brands and industries. A lot of people use the platform to build and grow their businesses, likewise freelancers, they also do get job opportunities on the platform,

If your ideal audiences are on Twitter, then you should.

But, Twitter can be tricky and it is important to play smart and learn the most effective strategies for leveraging on Twitter for business as there is no edit button anywhere, which means your one mistake could reach millions in a second. That’s why

You can use Twitter to build your brand awareness and connecting directly with your ideal prospects and customers by creating a quality profile, effectively using hashtags, and writing engaging Tweets.

Your Twitter timeline should convey both your industry and your product objectives and goals while still being helpful to your followers. You should generate trust and respect first then sales.

How to Use Twitter for Business

  • Create a Twitter profile for your business.
  • Post and tweet to boost your business awareness.
  • Effectively using hashtags to reach more audiences.
  • Writing engaging Tweets to capture potential prospects’ attention.
  • Find and follow your idea audiences to gain more followers for your business.
  • Running Twitter Ad campaigns to grow your Twitter follower and advertising your products and services.
  • Using Twitter influencer to promote your business products or services.

Case Study of Netflix using Twitter for Business

Netflix is a subscription-based streaming service that allows our members to watch TV shows and movies without commercials on an internet-connected device.

Netflix has one goal on social media, to be entertainment’s biggest fan“, they declare proudly as a multiple nominee and the winner of “The Best in Social Media” in Creative Use of Technology by the The Shorty Awards.

The Social Media Audience Demographics 

To use social media platforms to market or generate sales for your business, you first need to consider your idea audience demographics. 

If your target audiences are between the ages of 15 and 25, then you may want to make use of Facebook, Instagram, and TikTok while 61% of people who use LinkedIn and Twitter the most are aged between 28 and 64.

Social Media Platforms for Business

You also need to test out different social selling platforms to see which one converts the best for your business by spying on your competitor or those in related niches to guide your initial social media selling strategy.

However, the most crucial thing in this digital transformation era to selling online or offline even on social platforms than ever is ‘relationships with idea prospects and customers’.

In fact, with the speed that today’s cutting-edge technology becomes tomorrow’s commodity, the human touch has become a strategic advantage to business success.


Social media platform is one of the best ways to connect with people who already love your brand.and to reach those who haven’t heard of your business yet.

With nearly half of the world’s population using social media platforms, it shows it is a natural place to increase brand awareness, target potential audiences, connecting and interacting with customers, and sell.

Social platforms are free and easy to use and you can get started with posting content your ideal audiences will love to consume, but like every good business strategy, using social media platforms for business success needs to start with a good plan.

Take your time to create a social media plan right upfront to support your business goals and drive sales.

That’s it, we hope this guide helped you learn about the best 5 social media platforms for business, how each works, and how to get started. 

Additionally reading:

Now, Over To You

What did you think of our guide on social media platforms for business, do you have a testiomy you will like to share with other readers?
Or if you have any platform that have not been covered in this guide, you can drop it in the comment section, we and other readers will like to know.

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