How They Started by Carol Tice & David Lester

How do you turn a good idea into a great business? How They Started will explain to you how 25 good ideas became great companies.

Lots of us have ideas we think would make great businesses. Most of us never do anything with those ideas. It’s the personalities involved, and the values that drive people to be bold and creative that I found most endearing?

How They Started was written by Carol Tice & David Lester and is about 25 people like you. They had an idea, and went on to start a business. Those businesses are all extremely successful and most are now household names all across America.

With success stories ranging from retail and gaming to social media and the restaurant business, How They Started relives the humble beginnings of companies such as Coca-Cola and Google, Twitter, Zynga and Chipotle Grill. Through personal interviews with key sources – including founders, investors and past employees – each profile reveals how the company took its first tentative steps and subsequently became the famous name it is today.

How They Started by Carol

About the Author

Carol Tice is a longtime Seattle-area freelance book and e-book ghostwriter, business writer, and writing-business coach. A regular writer for Entrepreneur Magazine, and software company in Farmington.

She has been writing business and finance topics for roughly 20 years, and coaching writers for 8. She also wrote the traditionally published business book, “The Pocket Small Business Owner’s Guide to Starting Your Business On a Shoestring” (Allworth 2013).

Her articles are featured in several editions of The Writers Market, 2013-16. As a freelancer, I’ve written for Forbes, Entrepreneur, Alaska Airlines Magazine, Seattle Magazine, and many more. She also appeared on Copyblogger,,, Problogger, WritetoDone, and many more.

Carol Tice help other writers grow their income on her blog at, and in her community, Her newest area is coaching other bloggers on how to earn at

Book Details


Carol Tice


287 Pages



File Size:

3.36 MB

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How They Started is an enlightening and fascinating book that answers key questions for each business, such as: •What happened first? •How did they choose their name? •How much did it cost to set up? •Where did they find suppliers? •How did they get their first customers? •What problems did they run into – and how did they overcome them? If you’ve read the book, let us know what you think about the book in the comments section below

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