How to Find Trending Products to Sell Online (Ultimate Guide)

How to Find Trending Products to Sell Online (Ultimate Guide)

Do you want to learn how to find trending products online that are new or hot in demand? Discovering popular and high-demanding products that will keep you busy managing and fulfilling orders is just a matter of looking in the right places for inspiration.

If you’re thinking of selling products online, the very first step is to brainstorm products to sell online based on what people are currently searching for. It may sound strange that people are finding it hard to identify products to sell online but if you have sold an item before, you will definitely know that finding hot products to sell online is a big deal.

We tell you, many entrepreneurs get stuck in this product finding phase because they don’t even know what products to sell or what products are in demand. There is no shortage of eCommerce shopping options out there today, from baby products to adult wears to jewelry, there is definitely a lot of products to choose from to sell online. 

Sure, you might get lucky and come up with great product ideas that you think people will likely buy, but if the demand for your product ideas isn’t there, you’re unlikely to be successful and have a loss. 

The idea behind finding trending products to sell online is that if you start selling products that are hot in demand with consumers, it’s going to make doing business easier and more fun in the foreseeable future. 

In this guide, we’ll share with you some of the best ways to find top trending products to sell online so you know what products are trending and stay a step ahead of the sales curve.

Let’s get started!

1. Check Out Product Review Websites or Wish-list sites for Trending Products

Product review blogs and Wish-list websites have done the major job of finding trending and good products to sell online. You can check out product review blogs in your niche or in related niches to discover new products trending products for your online business. Wish-list sites also have reviewed the popular products that were saved to eCommerce wish lists many times. 

There will be blogs in your niche that are into affiliate marketing, product review, product guide you can explore to get some ideas about new products, trending products, emerging products to sell online. You can also subscribe to the trend publications to get notified when there are trending products in your niche.

Here is a list of some of the websites you should check out to find trending products:

2. Check out Social Media hashtags and Trending posts

Social media is not just for socializing or having fun, it has become a shopping mall for most people who go to social media to find latest and trending products to buy and to see what some brands currently have for them because they give you a consumer perspective on what’s trending right now.

With a discerning eye toward what’s appearing most often on the posts of consumers and influencers alike, you can get ahead of the biggest trends before they go mainstream. 

All you have to do is browse through the comments and sub-sections of the platform to finding out products people are talking about now. You can also see which hashtags have the most overall posts on the platform.

Social platforms you can use to find trending products:


Instagram is a popular social media platform for promoting businesses with about 1.2 billion monthly active users. Instagram is filled with product ideas and it’s a great way to explore what products consumers are using and excited about right now. 

You can use hashtags to find what consumers are using, follow influencers to see what they’re sharing. For example, if you have chosen ‘Women’s fashion” as your niche, search for hashtags such as #mensfashion and #mensclothing to see what’s popular in your niche.

How to Find Trending Products to Sell Online
Photo by Ecomelites


 Pinterest is one of the top social media platforms with over 45 million monthly users. You can type in keywords into the search bar or explore the topics tab to look for new products and brands. 

The number of Pins shows how many people love a specific product and saved it, which shows that the products are popular among Pinterest users and trending. You can also check out the popular section for what’s currently trending on Pinterest. 

How to Find Trending Products to Sell Online
Photo by Ecwid

3. Search YouTube for Trending Products ideas

YouTube is a massive search engine with millions of videos in different categories, career, and niches. You can utilize YouTube to search for trending products, emerging products, or just-launch products in your niche. 

You can discover trends in a specific niche by typing in the search bar a keyword in your niche to get a general idea of what’s popular right now. You can also check the video comments to see what people are saying about the product(s).

For example: “unboxing videos of home appliances”. “trending wedding shoe in 2020”, “latest gadget in 2020”, “best fitness wear”, “best fashion clothing in 2020”, “gadget reviews”, etc.

How to Find Trending Products to Sell Online

4. Study Influencers in your Niche to find Trending Products 

A more targeted way to use social media or YouTube is to follow specific accounts within your selling niche. With their large followings and social pull, they often are the ones causing the shifts and trends that lead to high-volume sales.

Is a particular post from that influencer seeing a ton of engagement? Is this product brand new, or even just a new take from an existing brand? With this, you will be able to see people’s reactions to the product in the comment section before you go to tag it as your next big shot.

You just need to find influencers your targeted customers are paying attention to and see what kind of products they are touting, what it is about the brands they work with that they admire. This will help you figure out the secret sauce you need to be successful with your trending product.

For example, finding influencers in the world of men’s fashion and seeing what new products they’re promoting is a great way to discover people’s interest in a product. 

How to Find Trending Products to Sell Online

5. Check Online Marketplaces for Trending and Best selling products

Online marketplaces are probably one of the most common sources to use to find trending products to sell online as they feature products that are currently selling on their platform. 

Some Online Marketplaces to discover Trending Products:


AliExpress is an online retail service based in China made up of small businesses in China that offer products to international online buyers. Browse the AliExpress Popular Product section to see the most popular products trending on AliExpress. 


Storenvy is a place where you can launch a custom store in minutes, and a place where you’ll discover amazing, one-of-a-kind things you can’t find anywhere else. Check out the Storenvy Trending page featuring the most recently trending products. 


Alibaba is the leading platform for global wholesale trade that serves millions of buyers and suppliers around the world. Being the biggest eCommerce website with hundreds of thousands of products, there’s not much you can’t find on Alibaba.


Amazon is the world’s largest online retailer website with thousands of products to choose and purchase online, making it an ideal resource for doing your product research. 

Below are the sections you can explore on the Amazon marketplace:

  • Amazon Best Sellers: Under Amazon’s best sellers section you will find trending products and popular products based on sales. Use the links in the left sidebar to browse bestsellers for a specific niche. This list is updated every 24 hours.
  • Amazon Movers and Shakers: Browse through Amazon Movers and Shakers product list to find trending products in a special list of items that have experienced the biggest gains in sales ranking over the past 24 hours on Amazon. It’s updated on an hourly basis.
  • Product Sorting website: To make things easier, you can make use of websites like Jungle Scout – a paid website-tool that makes it a bit easier to discover trending Amazon products that are both highly profitable and in high demand. 


Etsy is a unique online marketplace for hand-crafted items, vintage items, and craft supplies items. Esty is an amazing eCommerce website to explore to find new and trending products to sell online. Browse through Etsy’s trending products section to see items that currently have a big demand. 


eBay is the largest online consumer auction site connecting millions of buyers and sellers together online, with thousands of products on the marketplace, there’s not much you can’t find on eBay.

Below are the sections you should explore on eBay marketplace:

  • eBay best sellers: Find eBay best selling products among all products sold on eBay, use that to discover trending products people are buying. 
  • Explore eBayExplore eBay to discover trending and best selling products listed on eBay that have attracted the most interest based on how many people are watching, add to Watch List, and buy the products. 

Some other eCommerce site you should also explore to find new and trending product for your online business:

6. Browse Product Curation Blogs

There are also product curation blogs and marketplaces similar to the product review blogs listed above that worth checking out. These blogs and marketplaces do the heavy lifting for you by curating the best of among other, much larger marketplaces and niches.

Some Product Curation Website to discover Trending Products:

  • Canopy curates the best, most impressive, and noteworthy products from the Amazon marketplace making it easy for people to discover best and trending products with ease.
  • Thieve is an AliExpress curated site. Much like Canopy, the products are all hand-selected, saving you the time of having to go through thousands of junk products to discover trending products.
  • Wanelo: Wanelo meaning ‘Want – Need – Love’ describes itself as a community for all of the world’s shopping, bringing together products and stores. You can start by checking out the top trending people.
  • Fancy: Fancy describes itself as part store, magazine, and wish list. Regardless of what it is, it’s filled with product ideas for you to explore to find trending products.

How to Verify that a Product is actually Trending 

It’s important to learn how to verify product ideas to help you understand up-front whether you should pursue a product or not before you start to put valuable time, energy, and capital into it.

Google Trends is the quickest tool to verify trending products to see what people are searching for and how popular those searches are becoming. The Google Trends tool will show the trend of your product ideas based on total search volume, and also display the countries and cities that the ideas are most popular. 

As evidence that a product is currently trending, there will be a slight upward arrow on the screen, which means people are currently searching for the product. On the other hand, if your Google Trends search returns a downward slope, the product you’re searching for is outdated, and you should look for something else.

For example, Here’s how Google Trends shows people’s interest in a search term in the year. Let say, you find out from the above tactics that Game controller is currently trending. Go to Google Trends and type in “Game controller” to see what the search volume looks like.

How to Find Trending Products to Sell Online

From the graph above, you can see that there has been a slight decrease in “Game controller” searches in June, but the interest is still quite high compared to before.

As you can see, there has been a rise in interest for “Game controller” searches in March. Which coincides with the beginning of the COVID-19 lockdown. Probably, people started searching “Game controllers” because they at home and want to have fun.

As a rule of thumb, if you see that your ideal product is on a downhill slope regarding search volume, it’s not a good sign, it shows the product is less demanding by consumers, and you should look for other items to sell.

Keep in mind; demand for some trending products may change with a season. It doesn’t mean you shouldn’t sell seasonal products. However, you do need to offer other items that’ll drive customers to your store during the off-season.


When searching for popular products to sell online, it’s better to combine several tactics to get a better understanding of what your ideal customers are looking for to be ahead of your competitors. The more sources you explore, the higher chance you have of finding the next big hit. 

However, you have absolutely no product or niche in particular that you’re pursuing, then use the tactics in this guide to discover a niche and products you will love to sell as those tactics are valid ways to discover great product ideas to sell online.

The trick here is to approach each tactic with an open mind and be ready to think outside the box to discover a product idea you can be excited about selling and with the time you’ll become a master in sourcing and identifying popular, high-demand items that keep you busy managing and fulfilling orders.

Keep in mind that you can only use the trending product tactics to find product ideas, hot products, but it can’t provide you a guarantee, but it’ll definitely help you better understand consumer behavior. 

That’s it, we hope this guide helped you learn how to find trending products to sell online. You might also like our article on  15 Most Popular Niches That Make Money in 2020 or see our article about How to start an Online business in Nigeria.

If you have any questions that have not been covered in this guide, ask in the comment section, we will give you an answer.

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This Post Has One Comment

  1. Michael

    wow, I love this post

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