Launch by Jeff Walker

Are you going to start slow, and fade away from there? Or are you ready for a launch that will change the future of your business and your life? There is a formula on how you can engineer massive success in your business.

Launch: an internet millionaire’s secret formula to sell almost anything online, build a business you love, and live the life of your dreams gives you the proven recipe for launching your product or business.

The author Jeff Walker teaches from experience, and he teaches with huge heart and great humility. His strategies are both revolutionary and incredibly effective.

This is not just a book. It’s a license to print money. It’s all here—a proven strategy, real- world examples, and step-by-step instructions—everything you need to create a business you’re crazy about while making an incredible living doing it.

Think about it—what if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? What if you could create such powerful positioning in your market that you all -but- eliminated your competition? And you could do all that no matter how humble your business or budget?

Since 1996 Jeff Walker has been creating hugely successful online launches. After bootstrapping his first Internet business from his basement, he quickly developed an underground process for launching new products and businesses with unprecedented success.

launch jeff walker

What you will learn from Launch by Jeff Walker:

  • How Jeff went from stay-at-home Dad to six figures in seven days.
  • The Product Launch Formula Explained
  • A license to print money: your list.
  • How to sell your stuff like crazy without being “Salesy”
  • Weapons of mass influence: The mental triggers.
  • How to pre-prelaunch.
  • 7 sell them what they want: the magic of prelaunch
  • How to launch and make money.
  • How Jeff made a million dollars in a single hour.
  • Creating a business from the ether: The business launch formula.
  • A recipe for a big life.

About the Author

Jeff Walker started his first online business, he was a stay-at-home dad taking care of two small children. The “business” was launched from the baby’s changing room – and it started with a free email newsletter sent to 19 people. That was in the Internet Dark Ages of 1996.

After that humble start, Jeff quickly developed an underground process for launching new products and businesses with unprecedented success. He has literally transformed the way stuff is sold online. Along the way he’s become one of the top entrepreneurial and marketing trainers in the world.

Back in the old days before he started teaching his “Product Launch Formula”, almost no one in the online entrepreneurial world talked about “product launches” and the idea of a “million dollar day” seemed almost ludicrous. But now, in the post-Product Launch Formula world, the million dollar (and multi- million dollar) launches hardly raise an eyebrow. They’ve almost become routine.

Of course, Jeff’s techniques are not just for big gurus — he’s taught thousands of students (who operate in hundreds of niches), and they’ve generated more than $1 billion in sales (and that number grows every day.)

You can follow Jeff on his blog at, and get free training on marketing and launches at

Book Details


Jeff Walker


206 Pages



File Size:

2.3 MB

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Not only will following Jeff’s formula make your success more possible, it will make it more probable. “Launch” is the treasure map into that world—an almost secret world of digital entrepreneurs who create cash-on-demand paydays with their product launches and business launches.

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